Interview with rising media in the Ukrainian affiliate community – PR Kateryna Stavichenko HolyTraff

The Ukrainian affiliate community is rapidly growing and evolving, leading to an increase in young media and original formats. Everyone is striving to stand out and broadcast the most interesting and relevant topics to the audience.

One of the “fresh blood” in the media space this year became – HolyTraff. The editorial team boldly claims that they are not tied to any company or team, yet they know everything about them. They uncover the truth, dispel myths, can bypass any NDA, and impartially introduce rising stars in the affiliate sphere.

More details about this will be shared by HolyTraff’s PR  – Kateryna.

The mission of the HolyTraff affiliate community is to shed light on the affiliate sphere as it truly is. We are independent, not affiliated with any particular company, unbiased, and thus capable of telling the truth.

There are 5 of us. Like in any startup, each of us does everything: filming, editing, brainstorming, we don’t sleep at night, and we work on weekends. I am the main interviewer, editor, PR, and SMM. You know, I’m so passionate about this project that I don’t want and won’t confine myself to just one role.

If I can go to a sex shop for props, establish partnerships, and edit a 40-minute video, then I do it. Just like everyone else in our team. We are united in this cause, and it helps us confidently move forward.

I think it’s because we showcase new heroes. Our platform is for those who want to promote their product using a personal brand because behind every bright brand, there’s hard work and people. We write about them, engage with them, and communicate. We interview bright, key personalities of companies and teams.

We create content for the YouTube platform, but we also publish some fragments/videos/news across all our social media networks.

Before the New Year, we plan to launch another format on YouTube and are actively preparing for it. It will break all the patterns, and complete the testosterone bomb. It’s absolutely unlike any party format or a day with an owner, it’ll be something that hasn’t been seen on YouTube in any sphere, not just in affiliate.

The most productive one for us was undoubtedly Sempro, we made a lot of connections and partnerships there. However, I’d recommend attending the international conference Sigma, which will broaden your horizons and thinking.

The most memorable moment was during the Helloween party by G.gate. It wasn’t a conference but a party, and during my first interview, I realized I couldn’t hear what the person was responding to me. No matter how loudly we shouted, the sound was terrible. Also, my goal was to interview Vika Bakalova and Alex Slobodzhenko.

Vika gave an excellent interview, but it wasn’t without difficulties. In the end, our microphone sound wasn’t recorded, and Sasha Slobodzhenko politely refused about 50 times.

However, I didn’t give up and continued interviewing and interacting with the party guests. This is the most memorable because mishaps give more emotions than when everything goes according to plan. I experienced such a huge range of negative emotions and feelings that today it’s a very cool foundation for me as an interviewer to become even better and more resilient.

We have plans, lots of them, there will be many surprises, but I won’t announce them yet. Follow our channel and news – you’ll see everything for yourself.