Threads is currently at the peak of its popularity: marketers and specialists from all over the world regard the platform as a promising social network set to stand tall with titans like Facebook, Instagram and TikTok. As of September 2023, Threads have 130 mln active registered users, with that number growing with each day.
In today’s article, the Affstream team will take a look at what Threads can offer Affiliate Marketing and share some tips on how to use the app to drive traffic to iGaming and Sports Betting offers.
The Threads platform is a new product created by Meta and made public on July 5, 2023. Within the first week, over 100 mln users have made a Threads account.
Threads is an international platform with a multimillion audience in different countries, making it a lucrative potential source of traffic. For example, when it comes to Target Audience Brazil, there’s over 36 mln users. Keep in mind that Brazil is a top-tier Affstream GEO that shows excellent results for niches like iGaming and Sports Betting.
Threads was created to act a rival to Twitter. The new platform shares many common features with Twitter: it lets users keep microblogs, post short texts, as well as videos and images.
To access Threads, you need to have an Instagram account and register through it. There’s no other way to sign into Threads. You’ll need a VPN if you want to access it from Russia. You can chat and work in the app from both mobile and desktop devices.
Threads provides ample ways to post content and chat with people. The main form of content here is a thread – a branching discussion under the original message. Threads lets users publicly comment on each other’s posts and debate with each other, similar to discussion threads from other social media.
Threads components and features:
Drawbacks you need to take into account when designing your strategy:
The Threads platform is still a new traffic source, and many major companies and competitors haven’t expanded into it yet. This means that the app offers plenty of promising opportunities to promote offers and secure a niche for yourself.
To successfully promote your business, you’ll need to design a marketing and SMM strategy, highlight your competitive advantages to showcase the best your brand has to offer.
Native ads are the key method to promoting products effectively here. You need to present your offers as expert recommendations and supplement them with useful and informative content.
Marketers note that the following types of content are popular:
Your promotion options in Threads are similar to ones that work well in other shareware sources:
Here are a few recommendations on how to present your ads well:
Threads can act as an alternative and promising shareware traffic source for affiliate marketing. You can use the platform to test out offers there and secure an audience that isn’t present in other sources. Active Threads users are people from almost all GEOs. They head on over to the social network looking to have a good time, find positive content and unobtrusive communication with other people. When promoting online casino and sports betting offers, take your time ensuring your ads look native, avoid ramming people with ads head on and think your content plans through carefully.
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