There are several ways to pour traffic in gambling, and event traffic is considered one of the most effective. This is often an underrated technique because either not everyone knows about it, or they consider it unsuitable for the niche. Let’s understand the features of this type of traffic, how to get it, what are the advantages, and important things to consider.
Event traffic usually goes to an article, advertisement or news, most often due to a trending or hyped-up event. For example, this could be a holiday like Black Friday, New Year, the launch of a new fashion product, the release of a sensational film, or political elections.
The event does not have to be on a large scale. Every niche or community of people with certain interests has its local events. For example, for marketing specialists, these could be professional conferences, for pet lovers – exhibitions, for lawyers – fundamental changes in legislation.
You can track the news using:
There’s one thing about event traffic: an article, advertisement or news related to an event will receive traffic as long as the event is relevant. As soon as the relevance disappears, the traffic will stop. This relevance can go down at any moment; it’s difficult to predict.
It is important to consider this when planning a strategy, to combine using event traffic with other approaches, so as not to suddenly be left without profit.
Event or news traffic fits almost into any vertical. But it can bring excellent profit in gambling and betting. There are several reasons for this:
When working with news or event traffic, it is important to adhere to a strategy and a clear structure. The offer can be anything, but you need to study it, request additional information from the manager on audience, geo, and insights.
Thus, in Tier-2 and Tier-3 countries, the main pain of the audience is the desire to earn money. People also go to casinos to relax after a hard day of work. To make the news catchy, it is important to consider the emotions and pain of the audience. For example, to show that the offer really gives an opportunity to win, that the casino is honest, and that the player will receive bonuses upon registration. Storytelling works well – an ordinary person with a small salary won and was able to provide for their family.
In Tier-1 people play because they want to experience drive and new emotions. They may be hooked by news about the appearance of a new game or that a local celebrity recommends a particular casino as high-status and prestigious.
You can work with event or news traffic in several ways, for example:
In some cases, the audience will need to be warmed up. Depending on the source, cold or warm customers may come to the news. From advertising networks, people switch to news out of curiosity, and it doesn’t mean they will make a deposit right away – it is important to warm them up. All stages of the funnel should be in the same style, and the name of the casino and games should be the same everywhere – this is important for building trust.
Visitors to websites where the webmaster attracts SEO traffic are, on the contrary, warmer. They are looking for new games and entertainment on purpose, and they need to be attracted by the benefits and bonuses that they will receive at a casino.
What approaches can be used in news – examples:
Event or news traffic is a good way to attract and warm up an audience in gambling. People looking for online entertainment and ways to make money willingly click on such news. If there is an event coming up in the world of gambling or betting, or a holiday, you can add news and information to it, causing more motivation for the target audience to try the game.
It is important to consider that, despite its apparent simplicity, working with event traffic requires a strategic approach and a well-thought-out funnel. There are several ways to attract this type of traffic, depending on the time, budget and preferences of affiliates.
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